Will Wireless Work for Advertisers?: the Media debate
So get ready for “on the go” advertising: AvantGo, Vindigo, SkyGo, and beyond—wireless services that will deliver timely, targeted ad messages to cellphones, PDAs, and other handhelds clutched by busy consumers. With mobile devices carrying global positioning technology, advertisers will be able to pinpoint consumers to the street corner. Combine that with profiling databases that know your shopping preferences (privacy? get over it!), and Vindigo claims it will offer advertisers “women aged 18-34 in New York on a Saturday afternoon, who are within three blocks of your store and shopping for clothes.”
Think that’s science fiction? This emerging new market is projected to reach $1.2 billion in 2003 and $16 billion in 2005. So Media Magazine asked Jakob Nielsen, a self-described “user advocate” and one of the most influential people on the web, and Mark Stephens, media director of Lot21, a digital communications company, to debate the issues and opportunities just ahead.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "Will Wireless Work for Advertisers?: the Media debate"
Leave a Comment