• Search Marketing Gurus , Thursday, February 14, 2008 12 PM

One major advantage Hillary Clinton has over her fellow candidates is sheer power in terms of name recognition. Just typing the term "Hillary" across each of the major search engines brings up info about her in 80% of the results. In contrast, typing in "Bill" into Google does not return half as much content about former president Bill Clinton.

That being said, Li Evans only gives Clinton's Web site a C in terms of SEO. The campaign fails to rank for terms like "Democrat for President" or "presidential candidate," and its Webmasters didn't make use of alt text for images, nor did they use the meta keyword tag correctly.

For paid search, Clinton gets a B, with ads showing up on Google, Yahoo and Ask (via Google) for the terms "Hillary," "Hillary Clinton," and "Hillary Rodham Clinton"--but the campaign did fail to hijack terms like "Bill Clinton" (which Evans says would be the perfect way to snag some complementary traffic), and terms like "democratic presidential candidate."

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