Conversion Tips A La The Yahoo Search Marketing Team

Yahoo Search Marketing Blog , Monday, February 18, 2008 1:15 PM
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Amy Borowicz dishes up a ten-spot of conversion-boosting tips for your landing page--including the standard fare of keeping it simple and communicating a clear value proposition. But Borowicz also talks about page design, dubbing site flow disruption as the primary threat to sales, sign-ups or other desired actions.

Make sure to group product info--including images and incentives (like free shipping or extended warranty info)--and place it high on the page so users don't have to go searching for it. Borowicz says that you should also make the site search box as visible and easy to use as possible.

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