Ask has added Compete data feeds into its search results, so users can see how much traffic a given Web site has had in the past month and its relative rank before they click through. The logic is simple, according to Sven Rossbach, product manager at Ask.com. "Knowing how popular a site is, for example, can give an idea of its influence and trustworthiness or it may be helpful in various types of research," Rossbach says.
To keep the SERP uncluttered, Ask has tucked the Compete stats away in the binoculars feature, so only users who mouse over the little icon will be presented with the info. The traffic data is available behind a new Statistics tab at the top of the preview pane, and users can click through to the Compete Web site for more in-depth info.