Cutting Costs + Growing the Business = Keeping Your Search Practice Afloat
The new hires come in to fulfill the more junior or entry-level roles; this way, the "experienced employees are able to increase the number of projects they can handle by delegating tasks to more junior employees," Alexandrou says. Keep in mind that the senior-level team member should still have enough time to be involved in his own project work--and not just be managing the junior staffers.
Outsourcing to less-costly regions (both national and international) can be another way to boost productivity and cut costs at the same time. Delegating things like link-building or site design efforts to a freelancer can be a time and money-saver, but Alexandrou notes that sometimes shipping work out on the cheap can net cheap results.
Meanwhile, automation is one of the best ways to get tedious tasks off of the agenda--leaving time for strategic development and brainstorming. "Extracting tags from web pages, initial link target gathering, checking redirects, reporting, and implementation verification are all good candidates for automation," Alexandrou says.
Recent Around the Net in Search Marketing Articles
-
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ... -
Google Updates Smartwatch Patent May 6, 10:52 a.m.
Google filed an update to a smartwatch patent last week that the company orginally filed in ... -
Security Flaw In Google Glass Gives Hackers Access May 2, 3:40 p.m.
Some 16 characters of XML code allow hackers to see what the wearer sees. Unlike any ... -
Travel Sites Hotel Search Queries Rise May 2, 1:55 p.m.
Heading into the summer months, marketers shouldn't assume the increase in search queries for hotels is ... -
Mobile Local Search Quadrupled In 2012 May 2, 1:29 p.m.
Traffic to online directories and other local resources from mobile devices more than quadrupled in 2012, ...
Be the first to comment on "Cutting Costs + Growing the Business = Keeping Your Search Practice Afloat "
Leave a Comment