The company started by developing more content--creating two new language versions of the Web site to attract non-English speakers. The marketing team at Argos optimized the content by having it translated by native speakers of the new languages. Then they conducted extensive keyword research to identify prime terms and phrases that their target market would search for.
The team also created a white paper to help qualify leads, optimized it for prime organic search positioning, and enticed potential customers to exchange their contact info for access to the full paper. Argos also developed a link-building campaign and performed extensive tests on the site's design, including link and image placement.