• BoomTown, Friday, February 22, 2008 11:15 AM

In the wake of Owen Van Natta's departure, Facebook is eyeing a big management shakeup. Unnamed sources tell her the social network is looking to add a well-known tech exec as its second-in-command behind CEO Mark Zuckerberg, a move that's being pushed by Zuckerberg himself. The departing Van Natta played that role in his earlier days with Facebook, although Zuckerberg later changed his title from COO to Chief Revenue Officer.

Those in the running for the post are former AOL exec Chamath Palihapitiya, current VP of product marketing and operations; CFO Gideon Yu, a former YouTube and Yahoo exec; co-founder Dustin Moskovitz, current VP of product engineering; Jonathan Heiliger, VP of technical operations; and CTO Adam D'Angelo.

"I would call it hiring an un-Zuckerberg," one of the sources said. What does that mean? Swisher says that Zuckerberg still lacks experience in "marketing, advertising, operations and general corporate management," which is what he'll look for in a No. 2. For the most part, Zuckerberg's flown the Facebook banner well, unveiling some truly revolutionary products that redefined social networking.

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