AOL To Pump Out Quigo Text Ads
According to a company spokesperson, AOL wants to leverage its own "internal capabilities" wherever possible--but not at the expense of relevance or user experience. "In some cases we may use both Quigo's contextual advertising and [Google, etc.] sponsored links," the spokesperson said. "You may find multiple types of ad units on a page so that we can get the most relevant and most effective media in front of consumers."