AOL To Pump Out Quigo Text Ads

Silicon Alley Insider, Tuesday, February 26, 2008 1 PM
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Move over, Google! AOL will begin serving its own text ads across some of the most popular sites in its network via Quigo, the PPC engine it bought for $340 million in November. While AOL will continue to serve Google text ads to visitors, the Web giant will also run Quigo ads on sections including News, Money & Finance, Sports, Email and Entertainment.

According to a company spokesperson, AOL wants to leverage its own "internal capabilities" wherever possible--but not at the expense of relevance or user experience. "In some cases we may use both Quigo's contextual advertising and [Google, etc.] sponsored links," the spokesperson said. "You may find multiple types of ad units on a page so that we can get the most relevant and most effective media in front of consumers."

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