Google Maps Is Equivalent Of IYP: Growing Misconception
There's a growing disconnect between small and medium business (SMB) owners and Google when it comes to the perception of what kinds of services they get in exchange for buying PPC ads, according to Miriam Ellis. The biggest misconception is that their PPC spend somehow influences their positioning when it comes to Google Maps. "There is no amount of money any business owner can give to Google to get a guaranteed ranking in Maps," Ellis says.
While there are written policies and FAQs about what SMBs get when they submit a listing to Google Maps, Ellis argues that some of the info is unclear, and possibly even misleading.
Whereas SMB owners are used to giving their yellow pages (or IYP) rep a sum of money and getting a guaranteed listing, as well as the ability to troubleshoot and manipulate it as necessary--it's not that way at all with Google Maps. And Ellis says that by upselling Adwords while counseling SMBs, Google Maps reps are helping to make the situation worse, as they're "furthering the money = preferential treatment delusion."
Recent Around the Net in Search Marketing Articles
-
Apple Granted 26 Patents May 24, 1:19 p.m.
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes ... -
DoubleClick Could Become Center Of Antitrust Probe May 24, 12:44 p.m.
DoubleClick and other firms that specialize in helping Web publishers sell ads from their Web sites ... -
Google, Facebook Reportedly In Talks To Buy Waze May 24, 12:40 p.m.
Google and Facebook are reportedly in talks to acquire Waze, a mapping startup that gets information ... -
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ...
Be the first to comment on "Google Maps Is Equivalent Of IYP: Growing Misconception "
Leave a Comment