Sizing Up Your Competitors' Link-Building Strategies

Search Engine Journal , Thursday, February 28, 2008 5:30 PM
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Ann Smarty offers a quick, comprehensive guide for analyzing your competitors' link-building efforts. It starts with sizing up the niche-specific links they've aggregated using the "linkdomain:site.com [keyword]" parameter on Yahoo. There are also browser plugins and other tools that can provide that data.

After niche-specific links, Smarty says to go after your competitors' deep links--appending the previous search parameter with filters, or using tools to find the most authoritative resources that are linking to the inner pages of their Web site.

Finally, you should explore the targeted anchor text that others use to identify their links to your competitor's site. Smarty suggests the free "link diagnosis" tool (created by Janusz) that offers this kind of filtered, detailed info.

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