• Internet Marketing And e-Business Review, Tuesday, March 4, 2008 12:45 PM

Louise Rijk serves up a comprehensive guide to optimizing video for search, including why you should develop a pre-optimization strategy, tips on tactics like video branding and watermarking, and the benefits that come from making a concerted effort throughout the process.

Rijk starts with a rundown of the two main types of video sites--general or video search engines, and social nets or video sharing sites--and the different features they offer users and search marketers. She follows with the case for developing a dedicated video search marketing and optimization plan--as knowing which sites you're going to submit to will influence things like the keywords you choose and which file formats you use.

The tactical review covers everything from creating video sitemaps and directories, to using meta data and thumbnails, as well as link building and social bookmarking.

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