AdWords has become so ubiquitous because it's a simple ad platform that provides a clear, quantifiable ROI. But as Jim Hedger says, "The system makes mistakes though and those mistakes are costing
advertisers monies that would otherwise be added to their bottom line." One of the solutions to this problem is to go with a third-party auditing service like Enquisite Search Metrics' PPC Assurance,
Hedger says.
PPC Assurance spots and records mistakes in PPC billings from AdWords and Yahoo Search Marketing, and then submits a refund request to Google or Yahoo using the exact
details that each engine asks for. It's a new service that's just come out of beta, but the Canadian search technology firm has worked hard to develop the patent-pending algorithms that power its
quality assurance suite.
Read the whole story at Search Engine Journal »