Is Search A Recession-Proof Profession?
Combine Gampel's statement with the widely accepted belief that hiring and retaining qualified search talent is difficult, and you can see why search pros--including more junior strategists--may be better sheltered from the downturn than their traditional advertising brethren.
So how do you go about finding (or keeping) your recession-proof gig? If you're new to the business--get trained. Try attending SES NYC, currently running through March 20, one of the upcoming SMX sessions, or other search-related conference to brush up on overall industry knowledge and make some contacts. For more hands-on training, try an online course from providers like SEMPO or Bruce Clay.