• Search Engine Journal, Tuesday, March 18, 2008 1:30 PM

Arnold Jasra reviews the top search-oriented Facebook applications--noting that they're less Web search-focused and more geared toward how to find your friends. Still, as Facebook evolves into a whole Web experience, "There's a slew of other useful applications which are no longer limited to friend finding," Jasra says.

The top search-oriented app in terms of active users is "Advanced Search," which lets members sift through profiles based on criteria like college, work location, age, gender or relationship status, and includes large profile pics to make sure the correct person is found.

"U-Search-Tube" comes up second with over 850 users, and the app helps members find and share YouTube videos. "Jobmatch" is a job site search engine application, while the "BMW Forum Search" sifts through more than 70 BMW-related forums on the Web.

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