Effective Campaign Geo-Segmentation

Geo-segmentation (not just geo-targeting) is a must for paid search advertisers marketing products to different geographic regions, because it makes it easier to optimize multiple campaigns. Slicing your campaigns up by region not only allows you to better target the audience, but analyze them regionally when it comes to factors like cost per conversion and keyword productivity.

Charles Nevery also notes that geo-segmenting your campaigns allows for more effective day-parting, as you can "make sure that your ads are showing at the appropriate time, by time zone, to target your prospective audience."

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