Search Queries Down In Feb.: Duh, It's a Shorter Month!
WebProNews , Thursday, March 20, 2008 5:15 PM
In February, query volume dropped by 5% or more across the Big Five search engines, according to comScore. But as David A. Utter notes, it probably should be attributed to fewer days in the month (even with a Leap Year Day) than January.
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Not surprisingly, the engines remained in their respective places when it came to market share, as Google gobbled up most of the (smaller) pie with almost 60% of all queries. Yahoo remained in second place, though it gave up a tiny bit of share to the giant--leading Utter to wonder if "Jerry Yang's claims of a brighter Yahoo future should be viewed as a little dimmer than advertised."
What has some Wall Street analysts up in arms is the fact that growth in search volume on Google has seemingly ground to a halt, as the 26% growth in February is down significantly from the 37% growth in January--and the 40% growth in the fourth-quarter of '07.
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