• Google Analytics Blog, Thursday, March 20, 2008 5:15 PM

Why would someone want to use lowercase filters in Google Analytics? "If duplicate entries of the same page are appearing in your reports, one that contains uppercase letters and one that does not, you probably should set your lowercase filter," says Caitlin Minteer.

The giant's analytics suite sometimes tracks the same page multiple times if users can access it via www.samplesite.com/Widgets or www.samplesite.com/widgets--skewing your reports. Lowercase filters can help alleviate that problem.

Minteer walks you through the filter set-up process, with the one caveat being that it will only apply to data moving forward--so you'll still have to comb through historical data manually for duplicates.

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