Growing Your Own Inbound Links With Microsites
SEO Space , Wednesday, March 26, 2008 1 PM
Seems like the perfect solution to the inbound links problem, doesn't it? After all, microsites will be relevant and somewhat authoritative, and there won't be any worries about link-buying penalties. Not so fast, says Jody Nimetz. "The best thing to keep in mind when building your external link inventory is to do it in a natural manner. This means not trying to artificially inflate your link inventory."
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The overall quality of your inbound links--no matter where they're from--is more important than the quantity. A glut of irrelevant, spammy or otherwise low quality links will actually do more harm than good. So if you're thinking of going the microsite route, be sure to start with a solid strategy.
Ask yourself how the sites will benefit your target audience, how many there will be, and most importantly--whether you're just building them to obtain links. "Don't just build sites for the purpose of linking," Nimetz says. "Ensure that the sites provide value to the user."
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