Loladex: Local Search On Facebook Steroids

Loladex is a local search application that runs within Facebook and taps into your contacts' recommendations to rank results. The engine crawls through some 16 million business listings, including restaurant info from OpenTable, and combines voting and notification features to create a highly social, local search experience.

A search for "Japanese restaurant," for example, would yield results that were rated positively or negatively by your friends, by their friends (people two degrees away from you), and by other Loladex users. "It is a more refined Yelp, in that people you know have more influence on results than people you don't," says Erick Schonfeld.

Leesberg, Virg.-based Loladex was founded by Laurence Hooper and Dan Goodman, two former AOL employees.

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