ComScore's Forecasting Poor Click Growth For Google (Again)
The post sparked a major discussion in the comments stream, with some readers questioning why investors are clinging to comScore's data as the primary barometer of Google's performance. "It's like comScore has become the Federal Reserve board of Internet companies," wrote one. "I wouldn't base investments on comScore approximations," said another.
Discussion also swirled around the futility of thinking that the giant can continue to show explosive paid click growth in a maturing market. "We spend 15,000 to 20,000 per month with Google, and have learned in 3 years when to spend, what key words to use, and what not to," said one reader. "As the world learns how AdWords works, Google's numbers are not going to grow like in the early 2002-2005 time, when everyone was trying it and not understanding it."
Recent Around the Net in Search Marketing Articles
-
Health Care Industry Increasing Search, Tracking Capabilities June 19, 2:55 p.m.
While some search engines and apps believe they don't need tracking technology to serve up relevant ... -
Meet Evidon, Ghostery's Parent Company June 19, 12:47 p.m.
Evidon, which bought Ghostery in 2010, helps companies improve their use of "tracking code by selling ... -
Making Redirects As Simple As Change Of Address June 18, 5:58 p.m.
301 redirects can clean up messy architectures, solve outdated content problems, and improve user experiences when ... -
Amazon Launches Electronic Birthday Gift Cards On Facebook June 18, 12:49 p.m.
Amazon Tuesday introduced the Birthday Gift giving feature allowing friends to surprise friends and relatives on their ... -
Brands Missing Op In Twitter Vine? June 18, 12:47 p.m.
Vine, with its 6-second short videos, could provide another targeting option in Twitter for brands. John ... -
How Bing Voice Search Got Faster, More Accurate June 18, 12:43 p.m.
Bing has made voice search on Windows more accurate and twice as fast through technology called ... -
Cannes Going Branded Content June 17, 2:49 p.m.
Will search marketers head to Cannes Lions next year? That's the first thing I thought after ... -
How Google Promotes An Entrepreneurial Culture June 17, 12:15 p.m.
Google has created its own YouTube "intern" series where viewers can follow five real interns during ... -
The Stuff In Google Glass June 14, 2:51 p.m.
A hardware teardown reveals the components and technology in Google Glass, a head-mounted voice-controlled Android computer ... -
Bing Gains Market Share, According To comScore June 12, 1:32 p.m.
Microsoft's Bing search engine took a 17.4% piece of the U.S. search engine market in May, ...
Be the first to comment on "ComScore's Forecasting Poor Click Growth For Google (Again)"
Leave a Comment