Survey: Most Search Marketers Self-Taught
One key takeaway an overwhelming majority (92%) of respondents learned search marketing strategies and tactics on their own. About a quarter of respondents also said that they'd been trained on-site by a coworker or colleague, and just around 10% said they'd taken formal classes or training.
Most respondents (20%) dubbed themselves SEO specialists, followed by Web developers (12%), and CEO/president or marketing manager each came in at about 8%. And a huge majority of respondents use tools to aid their marketing efforts, with SEOmoz Tools, SEO Book Tools and SEOChat tools coming in as the most popular third-party platforms used.