Fish in the Sea
Washington D.C.-based Podtrac is shipping its new TrueTrack networking measurement tool, which tracks pre-roll audio and video connected to Podcast content. The company founder Mark McCrery, who worked in the radio, TV and print divisions of the old Grey Advertising before starting several start-ups, lets marketers know exactly who's watching what Web clip and when. And his network offers an innovative 65/35 percent revenue split with publishers, who can use the service free to start. Podtrac gathers its information by inserting tracking software that measures not only how many times a clip was viewed, but also if it was stopped and started and how long the session lasted.
"Podcasting has to really be something that is easy for advertisers to both buy and measure," says Julia Price, Podtrac's head of sales. Hey, at least she's got a hook.
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
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Ed:Blog Dec. 5, 4:38 p.m.
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
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