• SiteProNews, Monday, April 7, 2008 12:15 PM

It may seem like an odd question, but as Titus Hoskins says, there's a difference between the general monetization of a Web site and a highly targeted monetization of a site's traffic.

You can choose to slap a tag from platforms like AdSense, Azoogle (now Epic Advertising) or Chitika on your page and let it be, or you can get more involved and monetize every page view or landing page visit via affiliate and lead generation products like ClickBank or Commission Junction.

"On any given site I may use Google Adsense for general traffic, affiliate products for my more targeted 'long tail keyword' traffic and, of course, I give priority to special independent deals with long-term residual income," Hoskins says.

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