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Search CPCs Up In The Financial Category

Efficient Frontier serves up data on average search CPCs by category for March and their stats show an upward trend in click prices across the board. Interestingly, CPCs in the overall financial category were up by an average of 9%--perhaps as a result of more consumers seeking out financial info in the midst of the economic slowdown.

For example, CPCs for credit-related search terms were up from $2.65 in February to $3.30 in March, a 25% increase. The average CPC for a mortgage-related search term hit $2.32 in March, up 13%; and auto finance CPCs rose by 7% to reach $1.57. Meanwhile, insurance-related search terms remained the costliest in the financial category, at $8.88 per click, up 13% from February.

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