• AudetteMedia , Monday, April 14, 2008 12:46 PM

"There is a golden rule to link building: links reflect value on the Web," says Adam Audette. Because of their inherent value, link building has become much harder today than it was pre-Google. Links are a commodity, and with that in mind, Audette delivers a detailed reference manual on effective link building.

For example, Audette defines a number of key components that define a valuable link--with the top factors being relevance and context. Beyond those concrete characteristics, the most valuable links are often difficult to obtain, require a human element (two people need to exchange ideas), and involve a significant investment (be it time spent creating content or designing the site itself, developing relationships with influencers, or even the cost of paying for a link).

Audette also offers a list of link-building sources, including social media hubs (blogs and forums related to your niche), email lists and directories, as well as human-powered search engines like ChaCha, Mahalo and Bessed.

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