• Practical eCommerce, Friday, April 18, 2008 12:30 PM

Pinkorpunk.com is an e-commerce Web site for fashionistas in search of accessories that are either pink or unleash their inner punk. While it's a concept that's likely to draw in both viral and highly targeted traffic, Jeff Meundel gives the site an overall grade of "C" when it comes to SEO--meaning there's significant room for improvement.

While the homepage is visually interesting, Meundel says that there's not enough text content for the spiders to crawl, so it gets a "C-." "Some good keyword research is in order to determine what a potential customer might be searching for," he says. "Adding even a sentence or two with applicable keywords describing the site could make a difference."

Being fairly new, the site doesn't have many in- or outbound links, so it scores a "D-." Still, such a novel idea won't be difficult to generate links for, so Meundel suggests that the Webmaster get started with a link building campaign ASAP.

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