Not Your Average Traffic-Driving Tips

PromotionWorld , Tuesday, April 22, 2008 1:30 PM
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Stumped for ways to increase traffic to a well-established site? Rob Wood suggests creating a "What's New" or "New Products" page. "Site visitors like to see what is new, trendy, or just released," Wood says. "Make it easy for them."

Always include a "forward to friend" option in your email correspondence with consumers, as this helps boost the viral power of an ad campaign or promotion. If you can sustain the pace, Wood says to try adding new content on a daily basis, be it via blog, press release or outsourced articles. You can also rope users into crafting some of that content by hosting a contest and posting the entries.

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