Instead of just letting Russell cancel her subscription, Compass chose to do some pro-bono lead-generation work--and the results were stellar. In about a month leads, escrows and sales started appearing on her computer screen.
"I went from having no one to sell to, to having all my leads come from my Web site," Russell says. "In my new success pattern, about 60% of the leads I receive from my website have converted to closings. I am not concerned with the number of leads I get as much as I am concerned with the quality of them, and I have to say that these leads from my own site are the best I have ever received as to their quality and interest."