'The Secret' Owners Sue Internet Marketer

Seomoz.org, Monday, April 28, 2008 12:15 PM
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Sarah Bird takes a look at the case of TS Merchandising, owners of pop culture phenom The Secret, which is suing its former Internet marketer, Dan Hollings, for trademark infringement. TS claims that Hollings "infringed and exploited" The Secret's trademarks by cutting side deals with vendors of authentic merchandise and selling his own pirated material. TS claims Hollings used his knowledge of search engine marketing and The Secret to commit his deeds.

Bird calls the whole thing a sordid "made-for-TV" movie, but recommends checking out the November 2007 lawsuit, filed in the UK, as a good example of the kind of trouble Internet marketers can get themselves into.

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