Google Leaks Quality Score Values

Search Engine Journal, Tuesday, April 29, 2008 12:01 PM
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An apparent glitch at Google resulted in some variable names and values appearing below sponsored links this morning. Eric Lander takes a shot at deciphering the cryptic text.

Landers theorizes that what appeared were maximum costs per clicks of the various advertisers. Honda, for example, would seem to have a $4.71 maximum cost per click, as opposed to a smaller, local dealer, who maxes out at $1.09. What does it all mean? Maybe not much, but it is a rare and entertaining glimpse into the inner workings of Google Ad Words.

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