The Role of Outbound Links
He recommends taking the time to get into the head of the person who is going to decide whether to link to your site. If your target is research-oriented, you'll need to have a steady stream of data on your site. Or if it's the New York Times you're after, be sure to have well-cited sources and solid reporting. If you don't understand what your targets are looking for, it's hard to give them what they want.