Microsoft is making changes to its mobile search offering that should result in more relevant local results and enhanced product search. It has added "Find My Location" in Japan and the U.K. to its WAP search product, and will be doing so in the U.S. soon. It has also enhanced Product Search for Mobile, which will now offer reviews, images and other content.
The combination should make it easier for consumers looking to buy products locally to browse option on their mobile devices and locate the most convenient place to make their purchase.
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