Top 3 Tips For Writing Effective Headlines

Your site's headlines should grab readers' attention and pull them into your site. Jennifer Horowitz shares her top three tips for writing effective heads.

Among her advice: When consumers land on your site, they are not yet in your "store," they are standing outside it. So don't get carried away with "welcome" messages before you've gotten them inside. Also: Make it specific, and don't forget your action verbs!

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