Feedburner's Google Integration Finally Under Way

Search Engine Journal, Wednesday, April 30, 2008 12:45 PM
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One year after Google announced it would acquire Feedburner, the promised integration of Ad Sense units into Feedburner members' RSS feeds may finally be under way. So says the official Feedburner blog.

The integration will affect both Adsense and Feedburner advertisers, although it's not entirely clear how. Advertising on RSS has been going on for a while, but it has not really caught on, perhaps due to the nature of RSS itself. This integration should go a long way toward proving if it will ever take hold.

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