Report Says 30% Will Use Local Search In Mobile

A Juniper report on mobile advertising found that 30% of the subscriber base is expected to use local mobile search services by 2013, and local search will account for 43% of cumulative mobile search advertising revenues between 2008 and 2013.

Greg Sterling argues that the number of subscribers accessing local content will be closer to 100%, however. "All users who access the mobile Internet or comparable applications on their phones will access local content," he says. "It won't be the only content they seek but it will be a primary category."

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Tags: search
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