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Mastering Product Categorization

Poorly categorizing your products can frustrate potential customers and confuse search engines. If your products aren't assigned to the right category, users may not find what they are looking for, which will frustrate them and keep you from making a sale.

Similarly, if your products belong to multiple categories, you can confuse the search engine, which will return duplicate content. Stoney deGeyter tackles the issue and offers advice on how to avoid both pitfalls.

Read the whole story at Search Engine Guide »

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