• ISEdb, Monday, May 5, 2008 12:45 PM

A Web site analysis and review can spiral into a three-hour or three-day project, but follow Stoney deGeyter's tips and you can get a solid overview of the merits and flaws of a site in about 20 minutes.

Start with the top, bottom and side navigation schemes, and follow up to make sure that info flows from page to page (and link to link) in a logical fashion. Content comes next. Do you have enough?

Check the overall design, and then work on a page-by-page basis. The home page is prime territory, followed by the about us, contact and shopping pages. If it's an e-commerce site, assess the shopping cart's functionality as well.

After the quickie review, you can focus on each area that needs improvement, and then work on the more search-specific tasks.

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