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Very Vertical: The ObGyn Search Engine

OBG Management and Convera have partnered to launch OBGfindit, the Obstetrics and Gynecology search engine. The vertical service is designed for consumers in search of OB/GYN-specific doctors, news and other information. There are sponsored text and display ads from various OB/GYN-related service providers.

OBGfindit pulls in content from sites like biomedcentral.com, americanpregnancy.org and obgyn.net, but filters the info through an editorial lens so that the results focus on "association activities and publications, peer-reviewed medical research, surgical procedures, diagnostic techniques, standards of care, medicolegal, and other related information to the ObGyn field."

Read the whole story at Bill Hartzer »

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