• SEO Woman, Wednesday, May 7, 2008 1:32 PM

E-tailers have a unique challenge when it comes to including product names on their Web sites: the names need to be unique enough for the core and comparison shopping engines to index, but simple enough for everyday users to scan and click on.. Adrienne Doss has come up with a quick fix for this problem.

"For each product in your database, you want to create two name fields," Doss says. "I'll call them Long Name and Short Name. The Long Name works well for your product pages and title tags, while the Short Name can be used in your section pages and other internal links."

Doss says site owners can take this model back to their Web site and assess the Long and Short Name for each product. Then, using a spreadsheet (and breaking up the task into short chunks--particularly if there are thousands of product names), document the changes and start implementing them.

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