The Google Analytics team recently took a stab at defining search engine optimization (and differentiating it from Web site optimization)--stating that SEO is "adjusting the content of your site so it
ranks higher in the list of search results for a particular keyword or keyword phrase." Simple enough, but as Andy Beal notes, the definition doesn't include any mention of link building.
It seems as if the giant is attempting to shape Webmaster opinion about SEO "so that we all focus on the 'on page' enhancement, not the 'off-page' link enhancements--you know the stuff that makes
up the bulk of Google's algorithm," Beal says.
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