• Search Engine Land, Thursday, May 8, 2008 12:30 PM

B2B clients need to run paid search campaigns on the core search engines just like B2C companies do, but as Galen DeYoung notes, B2B companies should also target business-facing engines and sites like Business.com, Jayde and KnowledgeStorm.

"Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from these specialized and vertical business-oriented engines," DeYoung says.

He offers a thorough review of B2B vertical engines in the general business, finance, IT and global resource markets--and even sizes up CleanHound, the search engine for the cleaning/sanitation industry.

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