Aegis is the latest holding company to make a major search play in Germany, buying SEO firm rmsarcar.com. The company, which focuses on the travel, retail, dating, finance and insurance verticals,
currently handles search for companies like TUI AG and Skyeurope.
Rmsarcar.com will be bundled with Isobar's iProspect after a staff training period, and rebranded iProspect
Germany. The move--which comes roughly a month after independent search agency iCrossing acquired a German firm--expands Isobar's search marketing network to nearly 40 countries, with some 600
employees.
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