Tips For Crafting Reader-Friendly Webpage Copy
SiteProNews, Friday, May 16, 2008 2:30 PM
While the idea of developing fresh, interesting content is a publishing standard, crafting copy for the Web is quite different than writing an article for print. "Experienced publishers will have to agree that clarity and simplicity do not mean the same as they did in the past," says Adam Nowak. "Filling in a website with text is against the rules and principles which they regarded as a strong point of their work until now."
Read the whole story at SiteProNews »
Internet users most often scan content before choosing to read, so Nowak suggests including headlines and subheadings liberally, as well as using bulleted lists to help them digest the info in small chunks.
You should also think about the structure of your content, and how it fits into the page's template. For example, an e-tailer's pages might follow the scheme of product heading, product picture, price, body copy, and link to additional info. Adding too much copy to the product heading or too little text in the body section will throw readers off from what the template has conditioned them to expect.
Recent Around the Net in Search Marketing Articles
-
Apple Granted 26 Patents May 24, 1:19 p.m.
The U.S. Patent and Trademark Office has granted Apple a patent on push-to-talk technology. It describes ... -
DoubleClick Could Become Center Of Antitrust Probe May 24, 12:44 p.m.
DoubleClick and other firms that specialize in helping Web publishers sell ads from their Web sites ... -
Google, Facebook Reportedly In Talks To Buy Waze May 24, 12:40 p.m.
Google and Facebook are reportedly in talks to acquire Waze, a mapping startup that gets information ... -
Google Acquires Makani Power May 23, 12:46 p.m.
Google has acquired Makani Power, a startup described as building power-generating cable-tethered flying wind turbines, to ... -
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ...
Be the first to comment on "Tips For Crafting Reader-Friendly Webpage Copy"
Leave a Comment