Jonathan Mendez delivers a comprehensive reference point for multivariate testing with this post, which includes links to six separate articles. Each link covers a different aspect of multivariate landing page testing, from a breakdown of the factorial designs (or choosing of specific on-page factors) that actually make the test work, to the set up and analysis of the resulting data.
"If you're just getting started with MVT hopefully this helps make sense of it all to you," Mendez says." If you're already experienced hopefully this will give you some new ideas and methods."
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