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Sarah Jessica Parker - or at least the shoe lust of the Carrie Bradshaw character she plays in Sex and the City - might just save the earth. Stress might. Future footwear may do more than give the illusion of a lengthened leg and sultry sexiness. They could power the world - or your own small, roving part of it.
Designer Emili Padrós has taken a look at an everyday action with the notion of how its energy potential can be harnessed and repurposed. His Non-Stop Shoes - certainly, at this point, not as swanky as anything SJP might don - store the energy generated from walking and allow the wearer to use this stored energy to power a low-watt electric device. Spend the day traipsing from gallery to lounge to boutique, spend the evening reading by the soft glow of a lamp your walking has powered.
The potential for harnessing movement and using it to power the ever more mobile media world we live in seems like a natural progression. Nike already makes running shoes that talk to your iPod. You may as well let your sneakers charge your iPod while they're chatting. If media wants to be free, so does the power it takes to use it.Recent Media Magazine Articles
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Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
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Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
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Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
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Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
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Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
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The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
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Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
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Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
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The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
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Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...


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