Sticker Shock
Not that politicians need another medium or device through which to saturate your already campaign-weary brain, but here it comes. With the advent of digital paper, they - not to mention advertisers and everyone else vying for your attention - will be able to plaster a digital message any place they can put a sticker or a piece of paper.
Mutable, disposable and, in the not-too-distant future, affordable, it's a revolutionary form of one of the world's oldest forms of media. The next iteration in computing is all about organics. Forget silicon and copper; think polymers and organic light-emitting diodes (OLED), the technology that's going to make your flat-screen plasma or LCD TV obsolete in the next couple years. This allows for the creation of flat, foldable and rollable screens. Artist Miguel Mora has employed these technologies to create paper objects with digital exteriors, like a paper alarm clock. "Objects will wear technology instead of carrying it inside," he explains on his Web site. "The technology will become their skin."
It won't be long before we disprove the age-old notion that what makes something special is what's on the inside - what will really matter is what's on the outside.Recent Media Magazine Articles
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Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
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Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
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Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
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Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
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Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
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The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
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Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
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Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
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The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
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Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
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