A Guide to Taking On a Major SEO Client
Flaiz' publishing client needed a SEO-centric site redesign, so the Avenue A / Razorfish team worked with them during the initial planning stages on factors like the selection of content management software, internal linking strategies and URL structures.
The client wanted short-term results, so the team used social media tools like RSS and Google Reader feeds, as well as badges for sites like Digg, that could deliver them (with long term benefits as well).
Finally, Flaiz used keyword research to discover that the client had some content gaps for competitive and long-tail terms--which they needed articles to support. He also took them to the next level (after managing the account for over a year) by leveraging tools like YouTube and Facebook.