The Case For Making Google Your Site Search Engine

"If you're looking for a simple way to enhance your users' engagement level on your site then I recommend you take a closer look at Google custom search engine." So says Manoj Jasra, a Webmaster and SEO who happens to use the Google custom search engine (CSE) on two of his sites.

What's so great about Google's CSE? Well, Jasra says that it delivers the same search experience that a majority of searchers have shown that they prefer--combined with the personalization options to ensure that the engine fits in with the look and feel of your site.

In addition to taking the work out of building your own (or paying for) a site search engine with lots of bells and whistles, Jasra says that you can easily give users access to the full breadth of your site's great content for free, with Google's CSE.

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Tags: search
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