Live From The Trenches: It's Yang and Decker
"Over the last two years we've closed the gap against Google by quite a bit," Yang said, speaking about bid prices on Yahoo's Panama platform. "Now we've shifted our focus back to driving query growth, which is growing on an absolute basis." He acknowledged that Yahoo was second fiddle to Google, but countered by saying the battle was about "innovation and differentiation," "becoming more open as a search platform," and being "more aggressive."
As for the perception of chaos in Sunnyvale, Decker said that Yahoo managed to hire 600 people amidst the turmoil--and that the product pipeline (including Search Monkey, Glue Pages and the acquisition of Web analytics provider IndexTools) was indicative of the company's health. "We have the chance of a lifetime to show what Yahoo can do," she said, and added that all the opposition had served as a great unifier.
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