Hold On, Guys! Search Is Still A Battlefield
ReadWriteWeb, Tuesday, June 17, 2008 1:30 PM
Bernard Lunn argues that one giant "Google-killer" may not emerge--but that the giant may eventually be chopped down by a combination of number of smaller, more nimble engines and overarching market forces.
For example, VC's continue to pump money into core search startups--to the tune of sums like the $25 million that Cuill snagged in April. While such strong investment is not what you'd expect in a "consolidated market with one mighty big gorilla sitting on top," Lunn says that innovators will keep trying as long as the money train continues to chug along.
Meanwhile, there's still room to challenge Google in terms of paid and contextual search. "Sellers want cheaper search words to buy," Lunn says. "Publishers want a bigger piece of the cake. Buyers/searchers may even want cash back (we will see if Microsoft's crude tactic, lambasted in the Blogosphere, makes it in the real world)."
Read the whole story at ReadWriteWeb »
For example, VC's continue to pump money into core search startups--to the tune of sums like the $25 million that Cuill snagged in April. While such strong investment is not what you'd expect in a "consolidated market with one mighty big gorilla sitting on top," Lunn says that innovators will keep trying as long as the money train continues to chug along.
Meanwhile, there's still room to challenge Google in terms of paid and contextual search. "Sellers want cheaper search words to buy," Lunn says. "Publishers want a bigger piece of the cake. Buyers/searchers may even want cash back (we will see if Microsoft's crude tactic, lambasted in the Blogosphere, makes it in the real world)."
Recent Around the Net in Search Marketing Articles
-
Qihoo 360 Takes On Baidu May 22, 12:45 p.m.
China's Qihoo 360 continues to ramp up its search services with the help of e-commerce giant ... -
Tips On Authorship May 21, 1:10 p.m.
Authorship has the potential to change the way marketers and consumers view content and its authors. ... -
The Double-Serve Through A Google Loophole Effect May 20, 1:19 p.m.
Google warns against not serving up the same ad twice in a short period of time, ... -
Google Turns Open Into Real-Time Bids May 20, 1:18 p.m.
Google last week released a customizable toolkit for building real-time bidding applications that the company calls ... -
Google, NASA Form Lab To Study Quantum Computing May 16, 12:18 p.m.
Google and NASA will partner on a project focused on machine learning and study how quantum ... -
What States Use Bing, Google Most? May 16, 12:17 p.m.
A WebpageFX study tracking more than 1,000 providers in Google Analystics found that Bing owns 8.3724% ... -
Microsoft, Yahoo Inch Up To Nearly 30% Search Market Share May 16, 12:16 p.m.
comScore released April 2013 search engine rankings Wednesday. As usual, Google sites led the U.S. explicit core ... -
Will Google Announce Music Subscription Service At I/O? May 15, 12:36 p.m.
The rumors that Google will launch a subscription music service should not come as a surprise ... -
Prepaid Smartphones Gaining Ground May 15, 10:03 a.m.
Will it matter to brands if the consumers they try to reach through advertising turn to ... -
Ailing Yahoo Search To Get Makeover May 13, 11:41 a.m.
Will Yahoo's search makeover help the Internet giant do over what it failed to accomplish the ...
Be the first to comment on "Hold On, Guys! Search Is Still A Battlefield"
Leave a Comment